▪ Ssangyong Motor sales increased by 29% compared to the same period last year., exceeding
10,000 vehicles for the fifth straight month since last Sept.
▪ Domestic sales increased by 43.9% and exports increased by 21.3% from the same month
last year thanks to upward trend in sales of Korando series
▪ Ssangyong will expand its presence in SUV market by launching Korando Turismo
Ssangyong Motor (CEO Lee Yoo-il;www.kg-mobility.com), part of the US$15.9 billion Mahindra Group, announced on Feb. 1, 2013 that the company sold a total of 10,620 vehicles in January 2013 – 4,035 vehicles in domestic sales and 6,585 in exports including CKD.
Despite the end of individual consumption tax cut and off-season, Ssangyong’s sales exceeded 10,000 vehicles for five consecutive months with a sharp increase of 29% from the same month last year.
Exports increased by 21.3% from a year earlier, exceeding 6,000 vehicles for the fifth straight month thanks to upward trend in sales of the Korando C with 3,000 monthly export sales.
Ssangyong’s domestic sales also recorded a sizable increase of 43.9% from the corresponding period in 2012 based on robust sales of the Korando Sports and Korando C. However, compared to the previous month, it showed a decline of 24.8% since a temporary individual consumption tax cut had ended by the end of last year.
The company expects to increase its sales in the domestic market soon by resolving backorders of some models such as the Korando Sports through increased production of SUVs in March.
Ssangyong is going to launch the Korando Turismo, an 11-seater premium MLV (Multi Leisure Vehicle) developed over 2 years, and creating a friendly atmosphere for the vehicle by unveiling its design and offering pre-bookings. As a result of these efforts, the new car is already sparking customer interest prior to its launch.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “The company maintains its average monthly sales compared to last year even though a decrease of sales has been expected due to end of individual consumption tax cut,” adding, “We will further increase our global sales by carrying out diverse marketing strategies and sales promotions as well as launching the refreshed models successfully including the Korando Turismo.”
