Title | Korando Press Roadshow in Germany |
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Date | 2011-06-10 |
Korando tours Germany, everyone was excited about it.
To introduce the new Korando to the German press, SsangYong Germany toured the country with three press events held in key regions: in Cologne to cover highly-populated central Germany, in Hamburg – covering the North and Germany’s important “media capital” and finally down to Munich in the South, another vital population centre and a home to many of SsangYong’s offroad drivers. All of these events took place at the end of May and all of them were successful. The atmosphere was good – beautiful locations were selected outside the cities and the car itself performed well for its journalist observers, test drivers and critics. The overall press conclusion was: “The Korando really looks good, with very modern and dynamic design. All in all, it exceeds my expectations.”
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