Field Days is the largest agricultural business show in the Southern Hemisphere, held in Mystery Creek Hamilton City. The event is a significant part of the sales calendar for vehicle manufacturers in New Zealand and provided SsangYong NZ the perfect opportunity to launch the Auto Korando.

Field Days 2011 were held last week from 15 – 18 June and over 150,000 visitors passed through during the four day show. SsangYong NZ were there in full force with a large SsangYong marquee and SsangYong signage marking the SsangYong area where our full range of vehicles were on display with attractive field day ‘specials’. The SsangYong BBQ was a hit too, cooking up a storm for our valued clients who popped into visit.

During the four day trade show, we had thousands of visitors pass through the SsangYong area, with an impressive number of sales and hundreds of sales enquiries to follow up. Overall, it was a very successful sales and branding exercise for SsangYong.